Jihadist organizations attribute considerable importance to their media system by virtue of its function as a central platform to for indoctrination, waging psychological warfare against the enemy, promoting “other” narratives and strengthening the self-esteem of members of the jihadist community. Many senior members of the Salafi-jihadist movement, including the leader of Al-Qaeda, Ayman al-Zawahiri, emphasized more than once the importance of the media arena and defined it as an integral part of the jihad arena in the field. A clear expression of these efforts was evident during the month of Ramadan, which began on May 26 and ended on June 24, among jihad fighters associated with Al-Qaeda throughout the Syrian arena with the launch of a unique Web series titled, “Daimeh 2”.
 For example, see statements made by Ayman al-Zawahiri on the subject:
August 19, 2015: http://www.longwarjournal.org/archives/2015/08/ayman-al-zawahiri-importance-jihadist-media.php